summary:
Lesson 10 discusses the benefits and risks of setting discounts, emphasizing the importance of having a defined plan and strategy.
The six strategies described in the lesson are:
Order Volume Discounts: Offering discounts based on the quantity of products purchased, which increases sales volume and changes customer behavior.
Buy Early: Offer limited-time offers to encourage quick purchases, but caution against frequent use of this strategy.
Bundles: Create product bundles with discounts to entice customers to buy multiple items.
Bait strategy: Offer a big discount on a simple and cheap product to attract customers and increase sales of other products.
Discount for Recommendation: Offer additional discounts to customers who refer friends or promote your store.
Discount Contract Writing: Offering discounted rates for services for a one-year contract, ensuring business continues without risk.
Discounts can be a double-edged sword, so it's essential to implement these strategies carefully and consider their impact on sales, profits, and brand value.
Discount pricing aims to increase sales by changing the customer's perception of a product's value through sales, coupons, codes, or bundles.
Discount strategies should align with target audience, product type, and brand type
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