Lesson 11: Geographical pricing

 






summary:


Geographical pricing is the practice of adjusting the selling price of an item based on the buyer's location, taking into account factors such as shipping charges and what customers are willing to pay.

Gaming consoles often seem more expensive in the buyer's country than in the country of manufacture because of the additional costs involved in importing and shipping the products.

Dealers raise prices for imported game consoles to cover their expenses and make a profit, including costs associated with transportation.

Geographical pricing allows sellers to compete in distant markets by making their products available to a larger customer base, but it can also cause local customers to prefer cheaper locally available alternatives.
The decision of how to price products in different locations depends on the seller, who can choose to absorb shipping costs to compete in foreign markets or pass those costs on to consumers by charging higher prices.




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