Lesson 1: importance of pricing

 


 



summary:

1. Pricing is a critical factor in the success of any project, but it requires study and effort to achieve the desired results and profits.
2. Relying on non-professionals for pricing information is incorrect, because cheap prices do not always lead to more sales due to the governing circumstances.
3. An example has been given to illustrate the effect of a small change in price and this highlights the importance of pricing.
4. Mistakes in changing or setting prices at random can have serious consequences, making it necessary to be careful and focused on pricing.
5. The text emphasizes that pricing is a complex subject that requires attention and consideration, as it affects the profitability and overall success of the project.



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